Issues have gone from dangerous to worse for YouTube golf creators ‘Good Good’ after ferocious fan backlash to their violent Callaway industrial.
The social media superstars, who’ve constructed an enormous on-line following and actually have a cope with the PGA Tour, have been forced to issue a groveling apology after releasing – and shortly deleted – an advert that confirmed certainly one of its male hosts shoving a feminine to the bottom.
Each Callaway and Good Good themselves pulled the industrial from all platforms and posted statements, however the fallout is continuous after it was revealed on Tuesday night time that the launch of their new TV present has been delayed.
The Golf Channel posted an announcement to disclose that the premiere of ‘Massive Break x Good Good’ is being pushed again per week, after one of many present’s sponsors requested that its branding be faraway from the sequence.
Though Golf Channel didn’t determine the sponsor, a number of reviews stated it was retailer Golf Galaxy, which had been listed as a presenting sponsor of the present.
It was reported by NUCLR Golf that the ‘manufacturing updates’ have been being made as a direct response to the fallout from the Good Good Callaway advert.
Garrett Clark is seen sprinting in direction of a feminine golfer at the beginning of the Callaway advert
He then shoves the feminine – fellow Good Good creator Alexis Miestowski – to the bottom
Simply hours later, the identical supply reported that each Dick’s Sporting Items and Golf Galaxy have eliminated all Good Good merchandise from their on-line shops.
Good Good apologized Saturday in an announcement, saying the ‘depicted actions are usually not aligned with our values.’ Callaway stated it was dissatisfied by the video and ‘appreciative of Good Good addressing this.’
Good Good is the title sponsor of a brand new PGA Tour occasion in Austin, Texas, this fall, and the tour shortly expressed disappointment. Stronger phrases got here from CEO Brian Rolapp on Tuesday when he was requested if Good Good took sufficient accountability.
‘Initially, no,’ Rolapp stated. ‘I believe what we noticed was regarding and clearly not aligned with the PGA Tour values. We take it very severely.
‘I believe their preliminary response was disappointing. It was slightly bit defensive and late. However I believe the responses are getting higher. We have had some conversations with them, so we’ll proceed to observe and work with them going ahead.’
Requested if it could have an effect on their title sponsorship, Rolapp described it as a ‘fluid state of affairs.’
‘We’ll proceed to observe the state of affairs and see the way it develops,’ he stated.
Good Good, led by Garrett Clark, has turn into one of many largest YouTube channels in golf
A Golf Channel assertion revealed that Good Good’s TV present has been pushed again per week
NUCLR Golf additionally reported Golf Galaxy has eliminated all Good Good merchandise from its web site
Callaway added one other layer of apologies, this one from CEO Chip Brewer, who acknowledged that whereas Good Good produced the video, Callaway permitted it earlier than it was posted.
‘The approval by no means ought to have occurred. Errors have been made, and we’re taking the matter very severely,’ Brewer stated in an announcement posted on Callaway’s social media channels.
‘As we cope with the results of our mistake and full our investigations, I wish to make it clear that we sincerely apologize for the video.’
The weird clip, titled ‘The Driver’, was launched to advertise Callaway’s new Quantum Driver, however sparked an enormous backlash on social media for its violent content material.
Within the clip, Good Good star Garrett Clark might be seen racing in direction of feminine colleague Alexis Miestowski and violently shoving her to the bottom after noticing that she was making an attempt to take his golf membership from his bag.
After she has yelped in ache, Clark stands over her to sternly say: ‘Don’t contact my new driver.’
When the preliminary video was posted, and subsequently deleted, on Friday, golf reporter Kevin Van Valkenburg posted: ‘It simply takes so many silly selections for this to make it into the world, it is nearly breathtaking that nobody alongside the way in which was like “hand up, not making an attempt to be uncool, however is there a greater approach to promote this driver?”‘
Claire Rogers from Skratch Golf, in the meantime, had stated: ‘To not make it into this Massive Factor however what on earth are younger ladies speculated to suppose once they see one thing like this?’
The Callaway link-up was supposed to advertise the model new Quantum Driver however fell flat
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Good Good was based in 2020 and has turn into one of many largest YouTube channels within the sport, with greater than 2.1 million subscribers.
In recent times, it has prolonged means past making golf movies for social media, releasing clothes ranges and even partnering with the PGA Tour.
Good Good is made up of 12 creators, eight males and 4 ladies, who compete in competitions and challenges on-line.
In 2025, the corporate raised $45 million in funding capital, and up to date reviews claimed that the model generates greater than $50,000 in month-to-month promoting income.
