AC Milan and Inter are owned by separate US-based funding companies and within the joint announcement described the Generali Stadium as “a brand new house for generations of supporters, and a vacation spot designed to contribute to the cultural, financial and concrete growth of town”.
The demolition of San Siro has been mentioned for many years, and the golf equipment consider its deterioration and lack of recent options are vital causes behind their progressive fall decrease down the pecking order on the high of European soccer.
The brand new stadium is predicted to value about 1.2bn euros (£1bn) to assemble, and the golf equipment goal to generate earnings by promoting just below 12,000 of the seats as premium or hospitality, and host a wider array of occasions like concert events and fixtures in different sports activities.
“That is the largest stadium naming-rights deal within the historical past of worldwide sports activities,” AC Milan proprietor Gerry Cardinale instructed BBC Sport.
“That’s a big achievement in its personal proper and particularly within the context of getting been accomplished in Italy and what it means to carry Italy again to the world stage of soccer.
“However should you’re taking a look at this purely as an annual sponsorship cost, you’re lacking the larger image.
“The stadium is what essentially transforms our financial mannequin – matchday revenues, hospitality, premium experiences, leisure and industrial alternatives.
“These are the issues that permit us to compete with the largest golf equipment in Europe.”
AC Milan have performed at San Siro for 100 years, whereas Inter moved in 1947. The 2 golf equipment paid 197m euros (£164m) to purchase the stadium and surrounding land in 2025.
The plans for the brand new stadium have confronted opposition from some supporters, with some Inter followers protesting exterior the venue the place the plans have been introduced by carrying a banner studying ‘You’ll by no means extinguish the lights at San Siro’ and chanting “Fingers off San Siro”.
“You can not compete constantly with the very best golf equipment on the planet with out having the infrastructure and financial mannequin to help that ambition,” added Cardinale.
“The Premier League has set the benchmark when it comes to industrial growth and infrastructure. Italian soccer has fallen behind, and we have to change that.
“This stadium is a large step ahead, not only for AC Milan however probably for the entire of Serie A.”
