Williams has introduced again its conventional W brand for the 2026 Components 1 season and can change its identify to the Atlassian Williams F1 Staff.
The stylised ‘Ahead W’ brand harkens again to the early days of the squad below Frank Williams, when it began racing as Williams Grand Prix Engineering in 1977.
The emblem briefly made a comeback via its title-winning period between 1994 and 1999, earlier than making manner as soon as extra initially of the staff’s BMW days.
In the meantime, the Grove-based squad may also change its identify from Atlassian Williams Racing to Atlassian Williams F1 Staff, returning to the F1-focused moniker after altering to Williams Racing in 2014. The 2026 season would be the second with software program big Atlassian as its title companion.
In response to staff principal James Vowles, the identify change and historic impressed brand are a strategy to join the staff’s new period with its long-running historical past and Frank Williams’ legacy.
“I’m proud that from subsequent 12 months we can be referred to as Atlassian Williams F1 Staff and carry a brand on our automotive impressed by our founder Sir Frank Williams and deeply linked with our many years of success,” Vowles stated.
Atlassian Williams F1 Staff
Picture by: Williams
“As a staff we’re impressed by our previous however enthusiastic about our future, and dedicated to writing a brand new championship-winning chapter in Williams’ historical past.
“This advanced staff identification displays who we’re, the place we’re going, and reintroduces our title-winning legacy to a rising F1 viewers that was not following the game after we had been final dominant.”
Williams’ advertising director Marcus Prosser added: “We hope our present and constant followers will like it.
“However we additionally hope it can join a brand new era to our unimaginable legacy, constructing the neighborhood of Williams followers that may carry us to our subsequent victory.”
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– The Autosport.com Staff
