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Nat Sciver-Brunt: England players supported with social media use during T20 World Cup

Editorial Team by Editorial Team
June 4, 2026
in Cricket
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England is not going to implement a social media ban on their gamers through the Girls’s T20 World Cup on residence soil this summer season, however gamers might be supported in navigating its challenges through the match.

Throughout England’s victorious marketing campaign within the 50-over version in 2017, the crew agreed to come back off social media platform X (Twitter on the time) however some nonetheless used Instagram.

Present captain Nat Sciver-Brunt confirmed they won’t have a team-wide coverage for the upcoming match which begins on 12 June, saying the social media panorama is totally totally different for gamers of a youthful era.

“Should you requested a few of our youthful gamers to come back off social media they’d be like ‘What? Are you joking?'” Sciver-Brunt instructed BBC Sport.

“However we’ve got other ways of going about it now. I would depart it as much as people to make their very own decisions however we’ve got instruments in place to make your self really feel as snug as you’ll be able to with it.

“Social media is such an enormous a part of what we do now, so to ask that of the crew can be a bit unusual. However there’s at all times assist on the market for us to work out the easiest way of utilizing our platforms and utilizing it to assist the crew.”

For many athletes, social media might be one other supply of earnings with model offers and sponsorships, in addition to utilizing their following to advertise occasions and tournaments.

Sciver-Brunt was talking on the unveiling of a billboard at London’s Piccadilly Circus, which options her picture alongside Sophia Dunkley and Lauren Bell – one other instance of the sport’s development and visibility compared to 9 years in the past.

Although the skipper accepts criticism and scrutiny is “a part of the job” as an expert athlete, the England and Wales Cricket Board (ECB) makes use of unbiased tech firms to observe gamers’ accounts for dangerous feedback and in addition conceal sure phrases or content material from showing on their feeds.

“I do not actually bear in mind social media taking on my life then,” she added, in reference to 2017.

“However you spend a lot time in your telephone as of late that it is not possible to not see issues. Personally, I would not learn too many articles or feedback.

“Social media is one thing that may be actually nice in case you are feeling good about your self or taking part in properly, but in addition it may be so unfavourable on the flip facet so I attempt to hold myself fairly level-headed about it.”



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