The LEGO Group and F1 Academy have inked a multi-year deal which can see the development toy large launch an F1 Academy automotive set and discipline a automotive on the 2026 grid of the all-female collection.
On the eve of the Las Vegas Grand Prix, F1 Academy director Susie Wolff and LEGO advertising and marketing director Julia Goldin offered the partnership, with 20-year-old Dutch racer Esmee Kosterman donning the LEGO automotive’s vibrant color scheme on the 2026 F1 Academy grid.
A former kart and F4 racer, Kosterman made her F1 Academy debut in August at her Zandvoort dwelling race as a wildcard entry.
“We’re so proud to welcome the LEGO Group as an official companion of F1 Academy,” mentioned Wolff. “This collaboration isn’t nearly the potential for constructing an F1 Academy LEGO automotive, it’s about constructing perception in what’s attainable. With our first partnership product, followers will be capable of create one thing that stands for alternative and illustration.
“We hope each younger lady who picks up these bricks sees greater than only a mannequin, she sees herself, her potential, and her place on this planet of motorsport whether or not as a fan, engineer, driver or chief. Collectively, we’re difficult outdated perceptions of who belongs in motorsport and empowering the following era of younger girls to construct their very own paths.”
LEGO’s CMO Goldin added: “F1 Academy is levelling the enjoying discipline in motorsport, giving younger feminine athletes a transparent pathway to realize their goals within the prime tiers of the game. We will’t wait to see LEGO Racing be a part of the F1 Academy grid and are so excited to have Esmee as our driver.
“For the primary time, followers can maintain their favorite F1 Academy LEGO automotive of their palms, and I’m thrilled that we’re securing feminine illustration in racing toys for younger ladies. We hope the infusion of LEGO play and creativity to this thrilling sport evokes the following era of younger girls in motorsport, in addition to the feminine builders of tomorrow, that something is feasible.”
LEGO introduced the accompanying 201-piece development set, which is offered for pre-order, shall be launched in March 2026.
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