Good Good’s golf media empire took one other hit on Thursday afternoon within the wake of the backlash to its now-deleted Callaway advert.
Good Good, a YouTube channel that has change into a booming enterprise empire, got here beneath hearth over clip that confirmed co-founder Garrett Clark shoving a feminine co-host to the bottom.
Each Callaway and Good Good pulled the business from all platforms and posted groveling apologies.
However the repercussions saved coming for the YouTube channel as its sponsorship of a PGA Tour has been pulled.
Good Good had set to be the title sponsor of a PGA Tour occasion in Austin in November, however is now strolling away from the $6 million sponsorship.
‘The PGA TOUR has been knowledgeable of Good Good Golf’s resolution to step away as sponsor of the occasion in Austin, Texas, this fall,’ the Tour introduced in a press release.
Good Good, a YouTube channel that has change into a booming enterprise empire, got here beneath hearth over clip that confirmed co-founder Garrett Clark shoving a feminine co-host to the bottom
The favored golf social media model has seen backlash from followers and sponsors over the advert
‘We agree with their resolution to make use of this time to give attention to their group and the work forward.
‘The PGA TOUR believes in golf’s means to deliver individuals collectively and create a welcoming setting for all.’
The Tour confirmed that the match would proceed as scheduled from November 12-15, 2026, with plans on a brand new sponsor to return.
Good Good additionally introduced the choice to step away as a sponsor, saying that it got here after ‘considerate discussions’ and ‘cautious reflection.’
‘We acknowledge that we’ve work to do as a corporation, and our focus proper now could be on our workforce, our tradition and making certain we be taught from this example,’ a press release learn.
The information got here simply hours after Callaway, the golf membership producer, minimize ties with th embattled content material creators.
On Thursday, Callaway launched a press release confirming it had ‘ended its relationship with Good Good, efficient instantly.’
The golf large mentioned: ‘During the last a number of days, we’ve listened and mirrored deeply on the damage and disappointment brought on by the video we reposted.
The PGA Tour introduced that Good Good has stepped away from its sponsorship of an occasion
The video depicts Good Good co-founder Garrett Clark body-checking collaborator Alexis Miestowski to the bottom as she tried to achieve for a branded driver
‘We heard from people who shared private experiences associated to violence in opposition to ladies, and their tales have been highly effective reminders that this concern touches the lives of far too many individuals.
‘Unequivocally, violence in opposition to ladies is unacceptable and will by no means be trivialized, normalized, or used as leisure.’
Callaway revealed that it had accomplished a ‘overview’ of the saga and would take a number of steps past slicing ties with Good Good.
‘On this occasion, our content material overview course of was not complete sufficient. We’ve got taken acceptable inside corrective actions and considerably strengthened our approval procedures to assist guarantee this does not occur once more,’ the assertion continued.
‘We’re committing $1million to assist organizations working to forestall violence in opposition to ladies, present assets to survivors, and advance schooling and consciousness efforts.
‘These actions don’t undo the hurt precipitated or excuse our function in it. We sincerely apologize to everybody who was damage, dissatisfied, or offended by this incident.
‘One in every of Callaway Golf’s core values is to be a optimistic affect, each within the sport of golf and in our communities. We’re additional strengthening our dedication to those initiatives, and this might be an ongoing focus in our firm. We’re dedicated to studying from this incident and serving to be sure that golf is a spot the place everybody feels revered, valued, and welcome.’
The complete-60 second advert – for the Good Good-branded Callaway Quantum driver – was imagined to be a spoof of the favored horror film ‘Obsession.’
The advert reveals Clark standing over Miestowski and telling her to not contact his membership
However the opening of the commercial reveals Clark dashing over and body-checking Good Good member Alexis Miestowski as she reached for the golf membership.
As Miestowski lay flat on her again on the bottom, Clark is seen standing over earlier than angrily saying: ‘Don’t contact my new driver.’
The remainder of the advert reveals different members of the content material workforce by some means changing into possessed by the golf membership earlier than the video ends.
In a video launched following the backlash, Clark apologized and even known as the business the ‘worst advert identified to man’ – regardless of being the particular person on the heart of the controversy.
‘I wished to first begin by saying, I personally wish to apologize for taking part in the function on this skit, on this advert, on the magnitude that I did, after which on Good Good’s behalf and Good Good advertising workforce’s behalf, I wished to say an apology as effectively as a result of this isn’t in any respect what we stand for,’ he started.
‘As soon as once more, I need everybody to know that I don’t assist DV [domestic violence] abuse or any of that, of any type. In order that’s the very first thing I wish to say, and I additionally wished to give you guys some readability on the scenario, when you guys are prepared to listen to.’
Clark added that the advert was supposed to attract inspiration from the favored horror film however clearly missed the mark.
‘Trying again, tremendous dumb advert idea,’ he admitted. ‘Horrible advert typically, not the best concept.’
Garrett Clark posted his personal apology video after the disastrous Callaway advert was pulled
He was additionally eager to drive dwelling the purpose that it was a ‘full skit’ and ‘I did not truly deal with a girl’, including: ‘I by no means would, and I did not.’
Clark went on to inform his followers: ‘As soon as I watched it again and it obtained posted, my pores and skin was crawling. I used to be cringing.
‘I imply, simply even minutes after I noticed it get posted, earlier than this surfaced all over the place on-line, I believed it was the worst advert identified to man.
‘The start of the advert was very intense with the way in which that that was pushed on the market, and simply not good throughout. Not good. So I wished to say that.’
He then went on to defend Miestowski – the lady pushed to the bottom within the clip – and requested for abuse to be directed at him fairly than her.
‘ Her DMs have been, I believe, utterly unacceptable,’ he mentioned. ‘ I do know Alexis is battling a variety of this… put it in the direction of me personally. I can deal with it. If you wish to depart them in these these feedback, you are welcome to.
‘When you obtained any left within the tank, give Good Good some hate. You may give me some hate within the feedback down beneath.
‘I do sincerely apologize for taking part in the function that I did in that advert, and I need you guys to know that I under no circumstances, form, or type assist DV abuse or something of the kind.’
Clark additionally defended Miestowski, saying her social media had been flooded with ‘unacceptable’ messages and as a substitute instructed commenters to direct their anger towards himself and the model
The commercial was created to advertise a branded model of the Callaway Quantum driver
Backlash in opposition to the video was swift and got here not solely from golf followers but additionally by different manufacturers that carried the merchandise of the content material creators – or those that collaborated with them.
On Tuesday, the Golf Channel posted a press release to disclose that the premiere of ‘Massive Break x Good Good’ was being pushed again every week , after one of many present’s sponsors requested that its branding be faraway from the collection.
Though Golf Channel didn’t establish the sponsor, a number of studies mentioned it was retailer Golf Galaxy, which had been listed as a presenting sponsor of the present.
Hours later, photographs and studies started surfacing displaying that Golf Galaxy and Dick’s Sporting Items had begun pulling all Good Good merchandise from their cabinets.
As criticism started to spiral, Good Good launched a press release which learn: ‘We posted a video to our channels that finally depicted actions that aren’t aligned with our values as a model. We’ve got since taken that content material down and sincerely apologize.’
The assertion added: ‘Good Good has all the time stood for making the sport of golf extra inclusive to all, and we are going to proceed to make sure that is our mission shifting ahead.’
Good Good rose from the Covid-era golf growth and is likely one of the sport’s hottest content material creators, boasting over two million subscribers on YouTube. The solid of the group has modified since inception, however previously included the likes of professional golfer Luke Kwon and YouTube golfer Grant Horvat.
Their inventory rose a lot that Good Good was named the title sponsor of the brand new PGA Tour occasion in Austin, Texas, this fall. That, nevertheless, has now additionally collapsed amid their crumbling empire.
