American golf model Good Good has sacked two senior executives following backlash over an advert which confirmed a girl being pushed to the bottom after reaching for a membership.
The corporate, whose YouTube channel has 2.1m subscribers, mentioned it had parted methods with chief govt Matt Kendrick and president Joe Flannery following the discharge final month of the advert created for golf membership producer Callaway.
Good Good vice-president of brand name and advertising Jeffrey Lefkovits was sacked earlier this week.
Head of finance and operations at Good Good, Alex Puchala, mentioned the dismissals on Wednesday have been a “tough day for all the Good Good household”.
Nahid Giga, a board member and investor in Good Good, has been put in as interim CEO.
The video drew widespread criticism and was accused of creating mild of violence in opposition to girls.
Good Good and Callaway removed the advert and issued apologies.
Callaway ended its partnership with Good Good and mentioned it was donating $1m (£736,000) to organisations working to stop violence in opposition to girls and assist victims.
Good Good, whom Callaway has labored with since 2023, has stepped away from its sponsorship of a PGA Tour occasion in Austin, Texas, in November.
Good Good merchandise have additionally been pulled from the cabinets of a number of retailers.
The advert confirmed Good Good co-founder Garrett Clark dashing over to Alexis Miestowski – knowledgeable golfer and common content material creator for Good Good – and pushing her to the bottom earlier than shouting: “Don’t contact my new driver.”
The model, which has turn into one of many largest content material creators in golf, launched its YouTube channel 2020. Common clips embrace women and men competing in numerous golf challenges.
Good Good additionally creates made-for-TV reveals in addition to adverts for golf clothes and different merchandise.
Puchala mentioned Good Good was “concouraged by the continued assist” of its followers and mentioned it’s “targeted on transferring ahead and constructing the subsequent chapter of the corporate”.
