In a press release issued to numerous media, Callaway, which has labored with Good Good since 2023, mentioned: “We’re upset by the content material that was posted, and are appreciative of Good Good for addressing this.
“We stay up for working collectively to make sure a extra inclusive area in golf.”
Good Good was launched as a YouTube channel in 2020 and has change into one of many largest content material creators in golf.
Common clips embrace women and men competing in varied golf challenges, whereas Good Good additionally creates made-for-TV reveals in addition to adverts for golf clothes and different merchandise.
The PGA Tour has been engaged on nearer collaborations with social media content material creators and final 12 months introduced plans to stage the inaugural Good Good Championship in Texas, which is because of happen in November.
“The PGA Tour believes in golf’s potential to convey individuals collectively and create a welcoming surroundings for all,” a PGA Tour spokesperson mentioned in response to the Good Good advert.
“We don’t condone violence in any type, and the since-deleted video doesn’t replicate our values or dedication to inclusivity and respect.”
