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Home General News

Emily in Holborn? Historic corner of London is turned into Paris for Lily’s last (very lucrative) advertising shoot

Editorial Team by Editorial Team
October 11, 2026
in General News
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By HARRIET KEAN

Printed: 01:09 BST, 11 October 2026 | Up to date: 01:10 BST, 11 October 2026

She filmed her last scenes for Emily In Paris final month after six years navigating messy love triangles and profession dramas whereas sporting an enviably trendy wardrobe.

However Lily Collins slipped again into character final week for a London photoshoot after signing a profitable deal to develop into the face of journey app Expedia, The Mail on Sunday can reveal.

The success of the hit Netflix present sparked a surge in demand for journeys to the French capital since airing in 2020.

And the partnership with Expedia seems set to capitalise on the curiosity in Paris and the style boutiques which gave inspiration to Ms Collins’ character, Emily Cooper.

These unique footage reveal historic Sicilian Avenue in London’s Holborn reimagined as a slice of Paris, that includes stylish French cafes, bistro tables, classic vehicles and bustling customers.

Ms Collins, 37, was carrying a black–and–white polka dot costume together with her trademark modern bob as she reprised her position as American advertising and marketing govt Emily one final time.

The actress was filmed searching clothes rails, floral arrangements and classic stalls.

Partnering with the Netflix present is a savvy transfer for Expedia, which has reported a spike in searches for Paris when a brand new collection airs. This so–known as ‘set–jetting’ phenomenon sees viewers impressed to go to locations they’ve watched on tv.

Lily Collins, 37, was wearing in a black–and–white polka dot dress with her trademark sleek bob as she reprised her role as American marketing executive Emily one last time

Lily Collins, 37, was carrying in a black–and–white polka dot costume together with her trademark modern bob as she reprised her position as American advertising and marketing govt Emily one final time

Ms Collins is pictured filming the major new commercial for Expedia in central London. The partnership looks set to capitalise on the interest in Paris and the fashion boutiques which gave inspiration to her character in the show

Ms Collins is pictured filming the key new industrial for Expedia in central London. The partnership seems set to capitalise on the curiosity in Paris and the style boutiques which gave inspiration to her character within the present

The set where Ms Collins filmed a major new commercial for Expedia in central London, after becoming the travel brand's new face in a partnership with Emily in Paris, is pictured

The set the place Ms Collins filmed a significant new industrial for Expedia in central London, after changing into the journey model’s new face in a partnership with Emily in Paris, is pictured

Lily Collins as Emily behind the scenes of Emily in Paris. The show has followed Emily as she navigates work, romance and French culture – and this last series will see her make a big decision about the life she has built in Paris

Lily Collins as Emily behind the scenes of Emily in Paris. The present has adopted Emily as she navigates work, romance and French tradition – and this final collection will see her make a giant choice in regards to the life she has in-built Paris

And few have proved such an efficient advert as Emily In Paris, serving up swanky lodges, trendy eating places and picturesque streets.

The present has adopted Emily as she navigates work, romance and French tradition – and this final collection will see her make a giant choice in regards to the life she has in-built Paris.

Followers will even see Emily journey to Greece to go to love curiosity Gabriel – scenes which is able to, inevitably, assist to spice up that nation’s tourism, too.

In actual life, Ms Collins – daughter of musician Phil Collins – has put down roots in Queen’s Park, north–west London, with husband Charlie McDowell. They welcomed a daughter, Tove, through surrogate final yr.



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