The fallout from the Callaway/Good Good advert controversy continues as executives at each corporations have been let go in the aftermath of the ‘tone deaf’ commercial.
Good Good, the favored YouTube channel and golf model, has misplaced endorsement offers and media alternatives after they produced a industrial for a branded driver which critics say depicted domestic violence.
In response, Callaway ended their partnership with the group. Moreover, Good Good has had their merchandise pulled off cabinets, their present with Golf Channel has been cancelled earlier than it even started and the model backed out of their title sponsorship of a tournament in Austin.
Now, additional penalties have been revealed after each Good Good and Callaway are ousting executives.
In response to Entrance Workplace Sports activities, Alex Upegui, Callaway’s director of content material and manufacturing, is leaving the corporate.
Upegui is believed to be the highest-ranking Callaway worker who would have had the authority to approve the advert. He had been in his place since 2023.
Fallout continues amid the Good Good/Callaway advert controversy that gripped the 2 manufacturers
Alex Upegui, Callaway’s director of content material and manufacturing, is leaving the corporate
Good Good can also be firing their VP of name and advertising and marketing, Jeffrey Lefkovits
Moreover, the outlet reviews that Good Good’s VP of name and advertising and marketing, Jeffrey Lefkovits, has been fired.
FOS additionally reviews that one other unnamed Good Good worker is being let go.
In a press release on August 25, Callaway CEO Chip Brewer mentioned the corporate was ‘conducting each inside and exterior investigations and have already made adjustments to our approval course of geared toward guaranteeing this may by no means occur once more.’
Two days after that assertion, Callaway introduced they had been severing ties with the golf model, saying: ‘On this occasion, our content material overview course of was not complete sufficient. We’ve got taken acceptable inside corrective actions and considerably strengthened our approval process to assist guarantee this doesn’t occur once more.’
The complete-60 second advert, for the Good Good-branded Callaway Quantum driver, was purported to be a spoof of the favored horror film ‘Obsession.’
However the opening of the commercial reveals Good Good co-founder Clark dashing over and body-checking fellow member Alexis Miestowski as she reached for the golf club.
As Miestowski lay flat on her again on the bottom, Clark is seen standing over her earlier than angrily saying: ‘Don’t contact my new driver.’
The remainder of the advert reveals different members of the content material group someway turning into possessed by the golf membership earlier than the video ends.
The video depicts Good Good co-founder Garrett Clark body-checking collaborator Alexis Miestowski to the bottom as she tried to succeed in for a branded driver
The favored golf social media model has seen backlash from followers and sponsors over the advert
In a video launched following the backlash, Clark apologized and even called the commercial the ‘worst ad known to man.’
Final week, Kendrick told the Wall Street Journal: ‘We absolutely personal that we did make a mistake … Because the CEO of the corporate, the buck stops with me and we should always have had higher processes in place.’
He added: ‘Clearly the execution missed the mark and didn’t come throughout the best way that we wished to, and under no circumstances had been we attempting to make mild of or help violence. However it got here throughout that method, and that’s our fault.’
However the apologies haven’t prevented Good Good’s empire from crumbling.
The Golf Channel introduced that the upcoming present, ‘Good Good x Large Break,’ has been canceled – simply 24 hours after initially saying that it was solely pushing again the discharge by every week.
The choice to delay the discharge got here after an unnamed sponsor, believed to be Golf Magic, requested for its branding to be faraway from the present. However The Golf Channel has now made the choice to scrap the present altogether.
Large Break is golf’s model of a actuality TV present, pitting 12 aspiring golfers towards one another in a collection of bizarre challenges, with gamers eradicated every week till just one winner stays.
Garrett Clark posted his personal apology video after the disastrous Callaway advert was pulled
It ran for 23 seasons from 2003 to 2015 earlier than being canceled, however was set to make its massive return this yr in a partnership with Good Good. The present was resulting from be hosted by skilled golfer and mannequin Blair O’Neal and TV host Wells Adam.
The winner of the 2026 reboot was resulting from obtain an exemption into the PGA Tour’s Good Good Championship in November – however the Good Good branding has now been pulled from that occasion.
‘The PGA TOUR has been knowledgeable of Good Good Golf’s resolution to step away as sponsor of the occasion in Austin, Texas, this fall,’ a press release learn.
On the PGA Tour’s web site, the occasion is now titled the Austin Championship, with no signal of Good Good because the tour evaluates its ongoing partnership with the YouTubers.
