Cadillac unveiled its first System 1 automotive livery ever in an commercial which aired in the course of the NFL’s Tremendous Bowl.
The American model’s Ferrari-powered challenger, whose title is but to be disclosed, will sport a two-sided livery; its left aspect will likely be a grayish white, whereas its proper flank will likely be black.
The design is harking back to BAR’s livery within the 1999 season, which featured crimson and white on the left aspect with blue and yellow on the appropriate aspect to accommodate totally different sponsors.
Few companions could be seen on this livery up to now. On the sidepods, TWG is the crew’s proprietor, and the IFS emblem on the rear wing endplates refers to a Swedish software program firm. The bargeboards characteristic American bourbon whiskey model Jim Beam in addition to Mexican telecommunications firm Claro, a longtime backer of Sergio Perez. Sister model Telcel, additionally linked to the 36-year-old, has a discreet presence in entrance of the cockpit. Clothes model Tommy Hilfiger is amongst a number of logos that includes on the nosecone.
“This livery represents excess of a paint scheme; it represents who we’re and what we convey to System 1,’’ CEO Dan Towriss stated. “Each element is intentional: daring, fashionable, and unmistakably American, whereas respecting the heritage and precision that outline this sport.
Cadillac F1 livery
Photograph by: Cadillac Communications
“Selecting to disclose our first race livery in the course of the Tremendous Bowl and within the coronary heart of Instances Sq. is a technique to introduce our id to the world on the intersection of efficiency, tradition, and leisure, and to attach with followers in locations far past the paddock.”
Each Perez and team-mate Valtteri Bottas are returning to the grid this season after spending the 2025 marketing campaign on the sidelines. They’ve gained a mixed 16 grands prix, taking 23 pole positions for a whopping 106 podiums – with the Finn scoring the lion’s share of all these throughout a five-season spell at a dominant Mercedes outfit.
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
Cadillac launch, in photos
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