Red Bull has added to its portfolio of world model collaborations with video expertise chief Neat turning into the crew’s official video conferencing {hardware} and innovation associate.
The Milton Keynes-based outfit will be capable to use Neat’s experience within the video expertise market house to ‘assist inventive and versatile collaboration’.
The deal, which begins from subsequent season and was introduced forward of the 2024 Las Vegas Grand Prix weekend, will see Neat featured on Purple Bull’s automotive, the pitcrew helmets and monitor shows in addition to being granted hospitality alternatives throughout the crew’s on-track premises.
Purple Bull crew principal Christian Horner mentioned: “With our shared dedication to innovation and excellence, we’re excited to welcome Neat to the Oracle Purple Bull Racing Crew and look ahead to working collectively to assist easy and immersive collaboration experiences for our organisation.
“Shut teamwork, ardour, and creativity are key to the crew’s success on the monitor, and Neat’s video expertise will enable us to collaborate at our greatest.”
Neat CEO Janine Pelosi added: “Oracle Purple Bull Racing is thought all over the world as a crew that has achieved the very best stage of success in System 1 racing, and we’re happy to affix them as a associate.
Christian Horner, Crew Principal, Purple Bull Racing, Helmut Marko, Advisor, Purple Bull Racing
Picture by: Purple Bull Content material Pool
“Neat’s ardour for delivering easy but highly effective collaboration experiences align completely with the Oracle Purple Bull Racing crew’s dedication to bringing a posh organisation collectively to attain success.
“This partnership brings the Neat model to a big international viewers whereas staying true to our core ethos of bringing folks along with our elegant and highly effective video units.”
This follows the announcement forward of the USA GP that telecommunications big AT&T had prolonged its partnership with Purple Bull.
