The Crimson Bull Method 1 workforce has prolonged and expanded its long-standing partnership with AT&T from 2025 onwards.
AT&T has labored alongside Crimson Bull for over a decade, with its expertise permitting the workforce to gather and analyse information as rapidly as attainable.
The quantity of knowledge that may be processed on this method could be unattainable for a human to churn out in the identical method.
AT&T claims that its expertise “helps 4 billion equations” for each F1 race, with “information from over 250 sensors” despatched from any race throughout the globe to Crimson Bull’s F1 HQ in Milton Keynes.
“Oracle Crimson Bull Racing extremely values AT&T’s contribution to our workforce and we contemplate their partnership and experience in connectivity as mission-critical to our operation on the racetrack,” workforce boss Christian Horner stated.
“The race begins lengthy earlier than the lights flash on the observe, and AT&T is a vital associate in guaranteeing we’re able to win from day one.
“AT&T’s partnership permits us to move ever growing quantities of knowledge for the great analyses that result in extra exact choices within the growth of our automobiles earlier than, throughout, and after every race.”
The brand new deal will kick in from the beginning of the 2025 season and can see the 2 firms work nearer collectively.

AT&T enter assists Crimson Bull in information processing
Picture by: Oracle Crimson Bull Racing
It’s going to additionally end in AT&T branding on the Crimson Bull automobile, driver overalls and workforce kits in addition to sponsor boards and media backdrops.
“It has been a pleasure level for our whole workforce to offer Oracle Crimson Bull Racing with the important connectivity wanted earlier than and on race day,” AT&T chief advertising and marketing and progress officer Kellyn Kenny stated.
“Our new, expanded partnership will open up even higher risk. We will faucet into the years of collaboration we’ve had on the technical facet, to not solely inform deep, significant tales however to create new, modern experiences that can delight and excite followers.”
The deal was introduced forward of this weekend’s United States Grand Prix in Austin, the place Crimson Bull’s triple world champion and present drivers’ championship chief Max Verstappen will likely be hoping for a return to kind in opposition to the resurgent McLaren workforce that now leads the constructors’ standings.