Pepperstone joins Aston Martin stable on multi-year partnership deal

Aston Martin has wasted little time in asserting its first partnership deal of 2025 as on-line foreign exchange dealer Pepperstone joins for the upcoming System 1 season.

Having confirmed a swathe of recent offers in the direction of the top of final yr, together with the likes of PUMA, Glenfiddich and Xerox, Aston has revealed Pepperstone as its world foreign exchange and buying and selling accomplice as a part of a multi-year settlement.

Pepperstone’s branding will debut on the AMR25 when it’s launched within the coming weeks, with F1’s first-ever livery launch occasion happening at London’s O2 Area in February.

“We’re delighted to welcome Pepperstone to Aston Martin Aramco and the world of motorsport,” mentioned Jefferson Slack, Aston Martin’s supervisor director of business.

“This partnership displays our shared dedication of pushing boundaries and redefining excellence, and we look ahead to collaborating with Pepperstone to create unparalleled alternatives and drive impression in key world markets.

“We consider that along with Pepperstone we’re properly positioned to advertise their distinctive providers to a world viewers in an thrilling class.”

Based in 2010, the partnership with Aston Martin is Pepprerstone’s first foray into motorsport sponsorship however for group CEO Tamas Szabo, it’s the excellent match.

“Pepperstone and Aston Martin Aramco thrive in high-performance, precision-driven environments the place belief, excellence, and relentless innovation are on the core of the whole lot we do,” he mentioned.

“We’re thrilled to work collectively and construct a profitable partnership that drives success each on and off the observe, and we are able to’t wait to have fun this on the Australian Grand Prix in Melbourne, the primary of the season and our dwelling race.”

Aston Martin heads into the brand new season on the again of a troublesome 2024 marketing campaign however buoyed with renewed optimism because the staff awaits Adrian Newey’s begin date in March after he was introduced because the squad’s new managing technical accomplice final yr.

As essentially the most profitable automotive designer within the sport’s historical past, the full impact of Newey’s arrival is unlikely to be felt until 2026 and the regulation changes that occur.

Nonetheless, in a latest interview with Autosport Enterprise, Slack mentioned the staff wouldn’t be ceding efficiency in 2025.

“We have some new administration in now and I feel they’re attempting to be aggressive in 2025 – no one’s given up on ‘25 clearly,” he mentioned.

“I can let you know we’re not giving up on 2025, we’re targeted on being actually aggressive and in creating properly over the winter.

“Then in 2026, numerous the puzzle might be in place with our staffing, Adrian embedded absolutely and in addition having our engine take care of Honda and our wind tunnel.”