Ferrari and IBM have introduced a brand new multi-year partnership geared toward enhancing the expertise for followers of the Scuderia.
The deal begins in 2025 with IBM signing on as Ferrari’s premium accomplice in IT consulting. Whereas no specifics have been introduced on what IBM will produce for Ferrari, the principle strand of the partnership is clearly geared toward participating with the Tifosi.
“This partnership brings collectively two benchmark firms that share a love of challenges, innovation, excellence and the pursuit of excessive efficiency. With Scuderia Ferrari HP’s nice expertise in Formulation 1 and IBM’s cutting-edge know-how, the intention of the partnership is to redefine digital transformation for what is said to fan expertise and fan engagement each on and off the race-track,” a joint assertion learn.
The precept of the deal will “drive fan engagement to a complete new stage” utilizing “revolutionary applied sciences” as Ferrari intention to “have interaction with a youthful viewers.”
IBM senior vice chairman of promoting and communications, Jonathan Adashek, defined simply how the know-how firm will got down to obtain their purpose.
Carlos Sainz, Ferrari SF-24
Photograph by: Zak Mauger / Motorsport Pictures
“In Formulation 1, seconds matter whether or not it’s on or off the monitor,” he mentioned. “The power for Scuderia Ferrari HP to rapidly ship world-class insights from their plentiful knowledge will solely occur via the advantage of know-how.
“Bringing collectively its passionate fanbase, historic prominence, and the newest revolutionary knowledge and analytics options uniquely positions Scuderia Ferrari HP to develop world engagement whereas additionally modernising and scaling its digital operations.”
The deal is the newest struck by Ferrari, who introduced HP as its title sponsor in Might whereas additionally bringing on Italian banking agency UniCredit as a brand new accomplice for 2025 after its present settlement with Santander involves an finish.
“We’re proud to launch this partnership with IBM, some of the prestigious firms on this planet providing know-how and consulting experience,” mentioned Ferrari chief racing income officer Lorenzo Giorgetti.
“The collaboration with IBM will see us providing Scuderia Ferrari HP followers unprecedented experiences that can open the doorways of the Scuderia to the surface world, in addition to collaborating collectively on many different fronts to create activations that can generate worth for each manufacturers.”
