How Pat Cummins’ love of hipster brew that is a competitor to alcohol and tender drinks might get him offside with certainly one of Cricket Australia’s main sponsors
- Pat Cummins is new face of Kombucha maker Nexba
- Identified to be an enormous fan of the stylish beverage
- Deal creates potential conflict with rival sponsor
Australian cricket captain Pat Cummins has been introduced because the face of kombucha producer Nexba in a transfer which might get below the pores and skin of certainly one of Cricket Australia‘s main sponsors.
Cummins, 30, is not shy in terms of guzzling Nexba’s hipster brew, and in contrast to many different Aussie cricket greats such because the late Shane Warne or batter David Boon – who reached for a beer as quickly as they have been within the dressing room – the right-arm fast prefers a fermented sweetened black or inexperienced tea to quench his thirst.
The skipper was noticed enjoying the hipster drink during the Ashes series on home soil in 2021 – however complicating issues is the very fact Cummins additionally occurs to be a Gatorade model ambassador.
Owned by PepsiCo, the US sports activities drink model is partnered with Cricket Australia and sometimes use the clean-cut Cummins for its advertising.
Australian cricket captain Pat Cummins is the brand new face of Nexba, who produce the hipster brew Kombucha
Cummins, 30, was joyful to turn into a model ambassador as he desires to advertise a wholesome life-style – however complicating issues is the very fact Gatorade’s a serious sponsor of Cricket Australia
After extending their take care of CA in October of 2021, Cummins was joyful to spruik the well-known sports activities drink.
‘All of us put in an unimaginable quantity of laborious work behind the scenes in an effort to carry out at our peak, and Gatorade is such an integral half pre, throughout, and post-match,’ the skipper stated on the time.
‘I’m so excited to be part of the Gatorade household and may’t wait to assist drive the in depth grassroots cricket initiatives.’
However based on the Sydney Morning Herald, Cummins’ new take care of Nexba in all probability will not depart executives at PepsiCo thrilled.
As his Aussie workforce chases victory within the Ashes, the paceman stated he was delighted to be related to an organisation like Nexba that promotes a wholesome life-style.
‘Good well being and well-being have at all times been an essential a part of my life,’ Cummins stated.
The late Shane Warne (pictured) enjoys a swig from a champagne bottle after being taunted by England followers at Outdated Trafford throughout an Ashes tour within the Nineteen Nineties
Australian paceman Dennis Lillee is pictured having a drink in his taking part in days in what grew to become an iconic picture – however Cummins likes to fulfill his thirst in a really completely different approach
‘Partnering with Nexba and Goodness Group World permits me to increase that zeal and make an actual influence within the lives of individuals by selling more healthy options to sugary and artificially sweetened drinks.’
The beverage deal is one other instance of Cummins defying what’s historically been anticipated of Australia’s cricket captain in strikes which have seen him labelled ‘woke’.
He ignited a storm of controversy final 12 months when he successfully appeared to drive Cricket Australia to finish a $40million sponsorship with power supplier Alinta, which he had ‘moral objections’ to.
Each Cricket Australia and the skipper have vehemently denied that was the case, however that did not cease followers, former greats, pundits and even politicians accusing him of double requirements given he drives a carbon-guzzling Vary Rover, flies firstclass everywhere in the world and has a partnership with a Chinese language photo voltaic power firm, Longi, that has been implicated in slave labour.
In January this 12 months Cummins stated he’ll proceed to share beliefs he’s ‘enthusiastic about’ and thinks he ‘could make a distinction with’, earlier than rubbishing claims he was a part of the Alinta row and evaluating himself to the founding father of Apple.
‘I’m not doing issues to please completely everybody,’ he stated.
‘Steve Jobs stated he would go and promote ice cream if he needed to do this.’