Pink Bull and Onerous Rock have introduced a three-year extension to their partnership settlement that may see the 2 manufacturers working nearer than ever earlier than.
Onerous Rock, which boasts greater than 250 Onerous Rock Cafes throughout the globe, has additionally moved into the resort and enterprise sectors lately and the take care of Pink Bull – in addition to a presence at each the Miami and Las Vegas Grands Prix – has additionally seen the corporate decide to constructing its model inside Method 1.
The enlargement of what the 2 name a “world alliance” will see the Onerous Rock emblem featured extra prominently on Pink Bull automobiles and overalls from subsequent season, whereas of their function as an official staff associate will even host watch events throughout grand prix weekends.
“We’re proud to increase our partnership with Onerous Rock for a further three years and are wanting ahead to persevering with working along with such an thrilling and iconic model,” mentioned Pink Bull staff principal Christian Horner.
“Onerous Rock doubling down on their dedication to the staff is testomony to the unwavering partnership now we have solid, and this solidifies what now we have achieved with them over the previous three years, each on and off the monitor.
“I’ve little question that we’ll proceed to impress audiences across the globe, working collectively on extra activations, and we stay up for seeing much more innovation and collaboration collectively over the course of the partnership.”
Nothing marks the nearer ties between the pair than their dedication to elevating cash for breast most cancers consciousness within the coming months.
Max Verstappen, Pink Bull Racing RB20
Photograph by: Simon Galloway / Motorsport Photos
Onerous Rock’s PINKTOBER marketing campaign will as soon as once more fundraise for very important analysis and its emblem on the Pink Bull automobiles and race fits of Max Verstappen and Sergio Perez shall be pink at each the Mexico and Brazil Grand Prix.
In the meantime, an public sale promoting off signed driver overalls, amongst different heaps, will increase cash that shall be cut up between Wings For Life, Pink Bull’s charity, and the Onerous Rock Heals Basis.
Onerous Rock additionally has a rising presence within the wider scope of Method 1 and was a founding associate of the Miami Grand Prix that takes place across the Onerous Rock Stadium and is likely one of the wealth of US sponsors which have develop into drawn to the game as a part of Liberty Media’s enlargement effort within the nation.
The Onerous Rock Seashore Membership on the Miami race hosts what’s now an iconic swimming pool and cabana set-up, bringing actual sand to an F1 monitor because it holds day-long events which have offered a number of the extra memorable photos and sounds of the primary two races within the metropolis.
