Aston Martin will probably be hoping to lift a glass to a profitable Las Vegas Grand Prix after asserting a brand new international partnership with whisky model Glenfiddich forward of the race weekend.
Each Lance Stroll and Fernando Alonso secured factors finishes in Vegas final season and a repeat would definitely be a purpose to have fun Aston Martin’s newest companion.
Deliberate actions from 2025 onwards will deliver the 2 firms collectively off monitor and, whereas the Glenfiddich emblem will even characteristic on the Aston livery shifting ahead, it’s their shared historical past that will probably be honoured at the beginning of the collaboration.
Glenfiddich, a serial award-winning single malt Scotch, has searched their vaults to discover a cask from 1959 – the yr of Aston Martin’s debut in F1 – and can now be bottled as a one-off commemoration of the brand new deal.
“On the Aston Martin Aramco Formulation 1 Crew, we repeatedly push boundaries to set new requirements, and Glenfiddich embodies that very same spirit of perfection and innovation,” mentioned Aston Martin government chairman Lawrence Stroll.
“The Las Vegas Grand Prix is the right stage to debut our partnership, and we’re excited to supply followers an unforgettable expertise that transcends the racetrack and whisky world alike.”
Aston Martin entered F1 throughout the 1959 season with the DBR4, with Carroll Shelby and Roy Salvadori behind the wheel for the Dutch Grand Prix in addition to races in Nice Britain, Portugal and Italy.
Glenfiddich and Aston Martin
Photograph by: Aston Martin
At an identical time, Glenfiddich was on the forefront of single malt whisky, with the 2 firms coming collectively as companions some 65 years later.
“The synergy between Glenfiddich and the Aston Martin Aramco Formulation q Crew permits us to innovate in thrilling methods,” mentioned Glenfiddich malt grasp Brian Kinsman.
“This uncommon 1959 bottling captures our shared dedication to excellence and keenness, with every element refined to mirror Glenfiddich’s signature depth balanced with Aston Martin’s daring spirit.”
The most recent partnership for Aston comes sizzling on the heels of their settlement with Xerox, which was introduced final week.
The deal, which begins subsequent season, will see Xerox help Aston Martin on and off monitor with its digital know-how options throughout quite a few areas, together with ‘managed print providers, augmented actuality and advertising and marketing insights’.
