Ferrari shall be hoping its followers shall be entertained by a brand new collaboration with Paramount Photos forward of the discharge of Gladiator II.
A sequel to the 2000 smash hit starring Russell Crowe, Gladiator II is due for launch this Friday (15 November) and the movie is ready to quickly swap the Amphitheatre of Rome for the Las Vegas Strip.
Ferrari drivers Charles Leclerc and Carlos Sainz will attend the London premiere of the movie earlier than heading to Vegas for the System 1 grand prix subsequent weekend.
There, the Ferrari vehicles will carry an homage to the movie as a part of its livery because the Scuderia continues its personal battle with McLaren and Crimson Bull for the F1 constructors’ championship.
A press launch stated: “Paramount Photos is thrilled to workforce up with Scuderia Ferrari HP for an unique, one-of-a-kind collaboration celebrating the discharge of Gladiator II, the eagerly awaited sequel to the enduring 2000 movie.
“As a part of this initiative, Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz will attend the Royal International Premiere of Gladiator II in London, sporting custom-made tuxedos designed by Ferrari’s inventive director, Rocco Iannone.
Charles Leclerc, Ferrari SF-24
Picture by: Andrew Ferraro / Motorsport Photographs
“Their presence will deliver the exhilarating spirit of racing to the movie’s launch. This distinctive collaboration will even lengthen throughout digital and TV channels, showcasing unique content material and Ferrari-branded livery on the Las Vegas Grand Prix, providing followers an immersive expertise that unites cinematic storytelling with the fun of peak efficiency shared by Paramount Photos and Scuderia Ferrari HP.”
Set throughout Historical Rome, years after the unique movie portrayed Crowe as Maximus, the Ridley Scott-directed sequel follows Lucius – performed by Paul Mescal – taking up the emperors of the day.
“Gladiator II brings audiences an epic viewing expertise with scope and scale that’s second to none,” stated Marc Weinstock, Paramount Photos’ President of Worldwide Advertising and Distribution.
“It solely made sense for us to workforce up with probably the most iconic, adrenaline-pumping model in motorsports.
“Along with Ferrari, we’re creating a novel leisure expertise that highlights our shared legacy of excellence and innovation.”
Ferrari will little doubt be hoping the collaboration can carry it to its personal blockbuster efficiency in Vegas, the place the Italian squad shall be trying to shut the 36-point hole to McLaren with the purpose of claiming a primary constructors’ title since 2008.
