Hewlett Packard introduced it’s set to hitch Ferrari as its new title associate, renaming the official group identify to Scuderia Ferrari HP in what has been known as a “multi-year” deal.
The American know-how firm and its distinctive blue brand will characteristic on Ferrari’s F1 livery from subsequent week’s Miami Grand Prix onwards in addition to on its group equipment and overalls. The title branding deal may also prolong to Ferrari’s F1 Academy and Esports programmes.
“Our founder handed on to us his steady will to progress. From this stems our drive to innovate on the highway and on the monitor, in addition to our dedication to a sustainable future, from carbon neutrality to the schooling of the youthful technology,” mentioned Ferrari CEO Benedetto Vigna.
“In HP we’ve got discovered the identical values, which make it a really perfect associate. We sit up for beginning our collaboration and dealing with new alternatives and challenges collectively.”
Vigna’s HP counterpart Enrique Lores added: “With know-how, efficiency and distinctive craftsmanship fuelling the long run, the partnership between HP and Ferrari is a pure match.
Carlos Sainz, Ferrari
Photograph by: Ferrari
“Each manufacturers are constructed on wealthy histories which have endured the take a look at of time. By means of this distinctive collaboration, we even have a chance to succeed in new audiences, drive enterprise progress, and create lasting influence for our shared purchasers and communities. Collectively we’ll leverage the worldwide stage of racing to speed up sustainable innovation.”
Alongside a branding deal, HP may also provide Ferrari with its companies, starting from computer systems, printers and different {hardware} to conferencing know-how.
The Hewlett Packard identify already has a presence in F1 at Mercedes, however the Brackley group’s associate Hewlett Packard Enterprise, which focuses on cloud and networking options, is a distinct firm than consumer-oriented HP. The 2 HP divisions have been cut up off into two separate entities in 2015.
Earlier this week Ferrari introduced it could incorporate blue to a one-off livery in Miami.
The change shall be made to honour the Maranello marque’s seventieth anniversary within the American market, including two totally different shades of blue to the SF24 of Charles Leclerc and Carlos Sainz, the so-called Azzurro La Plata and Azzurro Dino.
Carlos Sainz, Ferrari, Charles Leclerc, Ferrari
Photograph by: Ferrari
