F1’s Monaco Grand Prix gets its first title sponsor as TAG Heuer signs up

TAG Heuer has change into the primary title sponsor within the historical past of the Components 1 Monaco Grand Prix.

The watch manufacturer was named as F1’s official timekeeper in January as a part of LVMH’s 10-year world partnership with the sequence.

Now TAG has made historical past by securing the naming rights to the celebrated Monaco Grand Prix, one of the vital well-known races on the F1 calendar.

TAG branding shall be proven across the circuit in Monte Carlo and a particular emblem has been designed to commemorate the event.

“It is a actually implausible second in Components 1 historical past as TAG Heuer turns into the first-ever title accomplice of the Grand Prix de Monaco, a circuit that featured within the sport’s very first season in 1950, and with which we mark our seventy fifth anniversary this 12 months,” mentioned F1 CEO Stefano Domenicali.

“TAG Heuer is the proper accomplice – not solely do they have already got a superb legacy with Monaco, however I do know they’ll convey their ardour, creativity, and distinctive model to match the fantastic vitality of an already iconic occasion.”

F1 vehicles line-up

Picture by: Manuel Vitali

It was confirmed in November that Monaco had signed a new deal and will remain on the F1 calendar until at least 2031.

Antoine Pin, CEO of TAG Heuer, mentioned: “Monaco is really our non secular dwelling, encapsulating a lot of what we stand for at TAG Heuer.

“The spirit of competitors, the difficult avenue course that rewards those that present the best psychological resilience and bodily power, a spot the place driver’s push themselves to attain their very best.

“We’re honoured and delighted to resume our partnership with the Vehicle Membership de Monaco and prolong our actions within the Principality with TAG Heuer being the primary to carry this prestigious title.”

The LVMH deal, worth a reported $1billion, has seen quite a lot of the corporate’s manufacturers – or maisons – enter F1.

Alongside TAG, Louis Vuitton has become title sponsor of the Australian Grand Prix and may have a job in podium celebrations, the place its trophy trunks shall be introduced to the highest three drivers.

Equally, final week Moet & Chandon returned to F1 as the official champagne of the series, along with sponsorship of the Belgian Grand Prix.