Components 1 has introduced a multi-year partnership with Nestle, with its KitKat model named “the Official Chocolate Bar” of the championship.
The brand new deal will imply KitKat branding shall be current at F1 races within the type of trackside promoting, with an F1 press launch saying the deal additionally claiming followers “can sit up for shopper activations, promotional prizes and immersive fan zones at choose grands prix”.
The Nestle deal is about to formally start at the beginning of 2025 after which develop from the next yr.
F1 additionally recommended “cheerful, light-hearted content material” shall be used to advertise the deal, with out offering additional particulars.
“We’re delighted to have such a globally recognised and enjoyable model as KitKat becoming a member of us as a accomplice,” stated Emily Prazer, F1’s chief industrial officer.
“They’re universally cherished, and we are able to’t wait to see the incredible experiences they’ll be bringing to our followers on the monitor and the brand new audiences they’ll introduce to the game.”
Sergio Perez, Crimson Bull Racing RB20
Picture by: Crimson Bull Content material Pool
The cope with multi-national food and drinks firm Nestle will begin in the identical yr F1 is celebrating 75 years of the world championship’s graduation at Silverstone in 1950.
Nestle, in the meantime, will take within the ninetieth anniversary of KitKat’s creation – by British confectionary model Rowntree’s, which was acquired by Nestle in 1988 – subsequent yr.
“Components 1 is a world phenomenon with a quickly rising, numerous fanbase, particularly amongst youthful audiences,” stated Bernard Meunier, Head of Strategic Enterprise Items and Advertising and Gross sales at Nestle.
“With its international attain and packed schedule, F1 provides KitKat the right platform to remind everybody to find time for a break.
“We’re excited to deliver our signature sense of enjoyable to this thrilling sport and to create memorable experiences for followers all over the world.”
The cope with Nestle provides an official chocolate bar accomplice to a roster that for F1 additionally contains Heineken because the championship’s international beer accomplice, which has been in place since 2016.
F1 additionally has a contract with McDonald’s for a regional partnership in Latin America.
