Aston Martin’s System 1 workforce has introduced a brand new partnership with Xerox which means the workplace know-how chief will develop into a world companion of the outfit.
The deal, which begins subsequent season, will see Xerox help Aston Martin on and off observe with its digital know-how options throughout a lot of areas, together with ‘managed print companies, augmented actuality and advertising and marketing insights’.
It signifies that Xerox will present the idea for telemetry overlays, AR – which is able to help each on the circuit in addition to within the workforce’s new wind tunnel – in addition to data-backed insights ‘straight from Xerox options’.
The corporate’s branding will even be seen on the Silverstone-based outfit’s equipment in the course of the Las Vegas Grand Prix weekend on 21-23 November.
Jefferson Slack, industrial and advertising and marketing managing director at Aston Martin, stated: “Xerox has lengthy been a frontrunner in innovation, and this partnership brings collectively two manufacturers that thrive on precision and effectivity.
“We’re excited to work with Xerox and leverage their experience to boost our workforce’s digital operations. As we push the boundaries of efficiency, this partnership will drive us ahead.”
Jefferson Slack, Aston Martin
Photograph by: Glenn Dunbar / Motorsport Photos
Xerox chief progress and disruption officer Deena LaMarque Piquion added: “Simply because the Aston Martin Aramco System 1 Workforce relentlessly pursues peak efficiency on the observe, Xerox empowers companies to speed up their digital transformation journey with cutting-edge options.
“Collectively, we’re shaping a brand new future – the place agility meets innovation, and companies obtain excellence on the velocity of F1.”
The partnership comes days after one other deal was struck with Puma, which is able to develop into the official sportswear, athleisure and technical gear companion from subsequent yr.
Puma branding will function on the brand new AMR25 when the covers are taken off the automobile forward of the following F1 marketing campaign.
