Fired Good Good staffer sues golf YouTubers for $1 million as feud rumbles on over ad that ‘depicted domestic violence’

Former Good Good Golf VP advertising chief Jeffrey Lefkovits is suing the corporate – and his ex-boss – for greater than $1 million after he was fired over a controversial advert that plunged the model into disaster.

Good Good – a preferred YouTube channel that morphed right into a booming enterprise empire – got here beneath hearth again in August after posting a Callaway advertisement that confirmed co-founder Garrett Clark shoving a feminine golfer to the bottom, earlier than standing over her and shouting in her face. It instantly sparked allegations that Good Good was making mild of violence towards girls.

Amid the fallout, CEO Matt Kendrick claimed he did not see the commercial earlier than it was launched and that Good Good had ‘eliminated individuals liable for the advert.’

‘Our advertising crew noticed it. Callaway mentioned they accredited it, and that went by way of their advertising crew, as properly. So, each side noticed it,’ he defined. 

‘I didn’t see it initially when it went up, both. However my crew knowledgeable me that that they had pulled it down after which I noticed it. And after I noticed it, I used to be like: “This isn’t acceptable.”‘

Now, although, Lefkovits – then the corporate’s VP of name and advertising – has filed a defamation lawsuit towards Good Good and Kendrick, who also lost his job in the fallout.

Former Good Good Golf VP advertising chief Jeffrey Lefkovits is suing the corporate – and his ex-boss – for greater than $1 million

Earlier this 12 months, Good Good’s controversial Callaway advert plunged the model into disaster

Ex-CEO Matt Kendrick mentioned on the time that Good Good had ‘eliminated individuals accountable’ [Source: LinkedIn/Matt Kendrick]

The $1 million lawsuit, filed in Texas and obtained by the Day by day Mail, accuses Kendrick of spreading ‘false’ details about Lefkovits’ function within the scandal.

‘Lefkovits accredited a lighthearted parody script for a Good Good x Callaway driver advert,’ it begins. ‘Whereas he was out of the workplace, a shot that appeared nowhere in that script – Good Good co-founder Garrett Clark (“Clark”) shoving a lady to the bottom – was conceived and filmed on set.’ 

The swimsuit additionally claims that regardless of Kendrick initially telling workers that ‘the duty finally sits with me’ he later ‘reversed course and sought a scapegoat.’

It reads: ‘He discovered one in Lefkovits. Kendrick went on a media blitz, telling nationwide media that Good Good had “eliminated individuals liable for the advert” and expressly blamed the advertising division which Lefkovits led for signing off on the advert. 

‘Inside days, Lefkovits was publicly recognized because the fired government. That assertion was false, and this swimsuit seeks to carry Defendants accountable for it.’ 

After the clip went viral, Good Good and Callaway issued groveling apologies however the fallout continued.

It later emerged that Callaway had cut ties with Good Good ‘efficient instantly,’ with the model releasing a prolonged assertion and vowing to commit ‘$1million to help organizations working to stop violence towards girls, present assets to survivors, and advance training and consciousness efforts.’

Hours later, Good Good decided to ‘step away’ because the sponsor of a PGA Tour occasion in November. The Golf Channel, in the meantime, officially cancelled their upcoming reality TV present.