Common Ladies’s Tremendous League attendances surged by 192% within the season after the Lionesses’ Euro 2022 triumph, however the velocity of the increase has stalled.
Median crowds have risen by simply 166 followers, from 3,070 in 2023-24 to three,236 in 2025-2026, based on a 2026 report from YouGov and structure agency Populous, external.
A few of the largest fixtures are actually attracting considerably smaller attendances.
Arsenal in opposition to Manchester United at Emirates Stadium fell from 46,603 in 2024-25 to 29,853 this season, whereas Chelsea v Arsenal dropped from 34,302 to 19,349 over the identical interval.
The Gunners, who averaged 34,000 on the Emirates final season – nearly 4 instances the next-highest membership, Chelsea, and better than eight Premier League sides, external – had simply 19,546 for his or her October match in opposition to Birmingham Metropolis.
There are vibrant spots, together with a sold-out 4,000-ticket Arsenal away allocation at Tottenham for the primary time, however the wider development for some matches is evident.
Manchester United in opposition to Manchester Metropolis was hosted at Leigh Village in October with a crowd of 5,361. The identical fixture was held at Outdated Trafford in March 2026 with 24,983 followers.
So what’s behind the decline? Advertising and marketing, scheduling, matchday expertise, stadium design, product or one thing else?
