Good Good CEO says people behind controversial ad have been FIRED… as he blasts Callaway in late-night social media rant

Good Good boss Matt Kendrick launched a blistering late-night assault on Callaway earlier than revealing that workers members have been fired over the controversial business that plunged his firm into disaster.

Good Good – a well-liked YouTube channel that has morphed right into a booming enterprise empire – has been underneath fireplace after posting a Callaway commercial that confirmed co-founder Garrett Clark shoving a feminine golfer to the bottom, earlier than standing over her and shouting in her face. 

Each Good Good and Callaway have issued groveling apologies for the now-deleted social media clip however the fallout has continued over latest days.

On Thursday, it emerged that Callaway had cut ties with Good Good ‘efficient instantly,’ with the model releasing a prolonged assertion and vowing to commit ‘$1million to help organizations working to stop violence towards girls, present assets to survivors, and advance schooling and consciousness efforts.’

Hours later, Good Good decided to ‘step away’ because the sponsor of a PGA Tour occasion in November. The Golf Channel, in the meantime, has official cancelled their upcoming reality TV present.

Then within the early hours of Friday morning, Kendrick dusted off an outdated social media account to assault Callaway and even counsel Good Good might take authorized motion following their cut up.

Good Good boss Matt Kendrick launched a blistering late-night assault on Callaway on X

Good Good’s controversial Callaway advert has brought about an almighty mess for the model 

The favored golf social media model has seen backlash from followers and sponsors over the advert 

‘Attention-grabbing that @CallawayGolf asks us to make an advert then approves it then asks us to take the autumn then drops us in a coordinated media blitz and covers it up by giving 1,000,000 {dollars} away considering everybody can be pleased with it,’ Kendrick posted at 3:38 a.m. ET. 

When it was put to the co-founder and CEO that Good Good ought to ‘sue Callaway for each single penny they’re owed plus damages,’ he responded: ‘Not opposed.’  Kendrick additionally advised one social media consumer that he was ‘right down to boycott @CallawayGolf’ and mentioned he ‘agreed’ that the golf big had arrange his model.

However the CEO did admit that Good Good had ‘made a horrible advert,’ including: ‘We apologize for that.’

Kendrick appeared to have deleted a number of the social media posts by Friday morning however he then shed new gentle on the scandal in an interview with Entrance Workplace Sports activities.

The CEO revealed that he didn’t see the business earlier than it was launched however that Good Good had ‘eliminated individuals accountable for the advert.’

‘Our advertising and marketing workforce noticed it. Callaway mentioned they accredited it, and that went by way of their advertising and marketing workforce, as nicely. So, either side noticed it,’ he defined. 

‘I didn’t see it initially when it went up, both. However my workforce knowledgeable me that that they had pulled it down after which I noticed it. And after I noticed it, I used to be like: “This isn’t acceptable.”‘

Kendrick rowed again on his obvious threats to take authorized motion, insisting: ‘We’re not fascinated with that. It was simply off the cuff responding to a remark.’

In truth, regardless of his social media rant and the bitter fallout from the business, Kendrick lauded Callaway, the PGA Tour and the Golf Channel. 

On Callaway’s resolution to ‘sever ties,’ he told FOS: ‘I perceive everybody’s place and I get it. We beloved being with Callaway for a very long time. They had been nothing however nice to us your entire time we had been collectively. I simply hate that that is the way it ended.’

The Golf Channel has now fully scrapped its upcoming Good Good actuality TV present

He praised the PGA Tour’s dealing with of the saga – ‘I’ve nothing however good issues to say about them’ – and mentioned he ‘appreciated all the pieces [Golf Channel] has accomplished for us.’

The total-60 second advert – for the Good Good-branded Callaway Quantum driver – was imagined to be a spoof of the favored horror film ‘Obsession.’

However the opening of the commercial reveals Clark speeding over and body-checking Good Good member Alexis Miestowski as she reached for the golf club.

As Miestowski lay flat on her again on the bottom, Clark is seen standing over earlier than angrily saying: ‘Don’t contact my new driver.’

The remainder of the advert reveals different members of the content material workforce by some means changing into possessed by the golf membership earlier than the video ends.

In a video launched following the backlash, Clark apologized and even called the commercial the ‘worst ad known to man.’ 

Earlier this week, in the meantime, Kendrick told the Wall Street Journal: ‘We absolutely personal that we did make a mistake … Because the CEO of the corporate, the buck stops with me and we should always have had higher processes in place.’ 

He added: ‘Clearly the execution missed the mark and didn’t come throughout the way in which that we wished to, and under no circumstances had been we making an attempt to make gentle of or help violence. Nevertheless it got here throughout that manner, and that’s our fault.’

However the apologies haven’t prevented Good Good’s empire from crumbling. 

The Golf Channel introduced that the upcoming present, ‘Good Good x Huge Break,’ has been canceled – simply 24 hours after initially asserting that it was solely pushing again the discharge by every week.

Garrett Clark posted his personal apology video after the disastrous Callaway advert was pulled

The choice to delay the discharge got here after an unnamed sponsor – believed to be Golf Magic – requested for its branding to be faraway from the present. However The Golf Channel has now made the choice to scrap the present altogether.

Huge Break is golf’s model of a actuality TV present, pitting 12 aspiring golfers towards one another in a collection of surprising challenges, with gamers eradicated every week till just one winner stays.

It ran for 23 seasons from 2003 to 2015 earlier than being canceled, however was set to make its massive return this 12 months in a partnership with Good Good. The present was resulting from be hosted by skilled golfer and mannequin Blair O’Neal and TV host Wells Adam.

The winner of the 2026 reboot was resulting from obtain an exemption into the PGA Tour’s Good Good Championship in November – however the Good Good branding has now been pulled from that occasion. 

‘The PGA TOUR has been knowledgeable of Good Good Golf’s resolution to step away as sponsor of the occasion in Austin, Texas, this fall,’ an announcement learn.

On the PGA Tour’s web site, the occasion is now titled the Austin Championship, with no signal of Good Good because the tour evaluates its ongoing partnership with the YouTubers.